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Uniqlo

We first produced graphics for Uniqlo over twelve years ago. Now, eight years down the line, we are still their trusted print partner. Walk into any UK store and you'll see the extent of the print we're producing for this major international retailer. This case study walks you around one of Uniqlo's Oxford Street flagship stores, covering 3 floors and 17,000sq feet.

The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.

As with any good retail experience, the store takes you on a journey. Be it window displays, point of sale, wall fixtures, directional signage and pricing tickets, we've been involved in it all.

The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.
The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.
The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.
The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.

When producing such a large array of print in one location, consistency of colour is a must. Graphics will be produced and installed on different dates, yet the Uniqlo red must always look like the Uniqlo red. Also, the clothes that the models wear on the exterior graphics need to look the same shades as those on the inside.

It's something we have to consider and our print production systems and eye for quality has to be really sharp . We weren't awarded our ISO quality badge for nothing.

The ISO process is a year long examination of the business from top to bottom. This assures the assessors that you are performing at the highest level you can, and do it consistently. A small example of this is the Uniqlo red, produced thousands of times, yet produced perfectly each time.

The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.
The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.
a branded retail sign printed by The Graphical Tree for the Uniqlo & Liberty brands

The beauty of having a long working relationship with Uniqlo means we have an encyclopedic knowledge of their store layouts. Be it window and wall sizes, and the materials the walls are constructed of. Or maybe the difference in POS sizes throughout the different locations and the correct Health & Safety procedures. Or be it the different location protocols for shopping centres such as the Westfield malls and Bluewater.

We have all the insights, but we always double check, just to be sure.

All this goes into helping us provide the best service we can. Campaigns are produced efficiently and as harmoniously as they can every time. This consistency is achieved through a long, trusting and collaborative relationship.

Wayfinding and directional vinyl decal signage for retail store and brand Uniqlo in London
The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.
Wayfinding and directional vinyl decal signage for retail store and brand Uniqlo in London
The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.
The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.
The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.
The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.
The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.
The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.
The Graphical Tree Uniqlo UT cut vinyl decals and printed self adhesive window graphics, point of sale, directional signage and installation. Store graphics and point of sale.

Case study photography by Simon Jarratt (www.sjfolio.com)

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