Needless to say, it was a really exciting brief to work on, being involved with a design icon and seeing a glimpse into the future at the same time. Print still has such an important part to play in how brands and the public interact with an event and a display. Digital goes a long way to draw people in, but you also need the supporting apparatus to complete the idea and bring the concept together.
Having worked on, and added valuable knowledge and expertise, to a number of high-profile and high footfall events over the years including London Fashion Week, Wired and Picasso and Paper at the RA, it’s great to see display graphics continue to thrive when a lot of people thought print might be dead (as if).