The campaign messaging was produced using optically clear self-adhesive vinyl printed CMYK with a layer of white ink. This white layer gives a punch to the wording and the printed Pantone colours. As you can imagine, we had to be very careful when printing the colour selections. Not only did they represent the garments for sale inside the stores, we also had a recognisable, and robust, reference guide to match to. Although we use a CMYK print process rather than Pantone, given the time, we can usually achieve a good match to most colours, which we did successfully here.