Harvey Nichols – Christmas windows

iconic retailer Harvey Nichols Christmas metallic window display featuring large window decals

Iconic Christmas window displays in London

 

Harvey Nichols has come up trumps once more with another eye-watering, all singing all dancing Christmas window display, so festive! And, we are so happy to be involved in their production again for the 2022 graphics.

The visual merchandising team from the world-renowned department store asked The Graphical Tree to print and produce a host of supporting vinyl stars and graphics for installation across its flagship Knightsbridge store and Leeds. That’s a lot of stars and windows.

Harvey Nichols Christmas windows featuring disco ball metallic frames
disco ball window panels with sequins that frame the Harvey Nichols windows & mirrored decorations
large metallic, gold & silver star in Harvey Nichols Christmas windows

Christmas window vinyl decals

Our production brief involved cutting brushed silver decals and latex printing to matt silver and gold vinyl. Each printed piece had a texture laid to each of the large panels which were comped together on-site at the time of installation. The shapes were positioned to create giant stars interlaced with LED lights, or geometric paneling as a decorative element at the top of the huge store windows.

Metallic vinyl printing to meet the brief

Each different vinyl used needed sampling before sign-off. There are a myriad of metallic vinyl to choose from including brushed, matt, and mirrored surfaces. We produced a variety of samples with varying degrees of ink coverage to see how the colours and textures would be visible when in situ. Working closely with the visual merchandising team at Harvey Nicols we were able to choose a set of printed vinyl star pieces to use for the 2022 Harvey Nichols Christmas window displays. Once signed off, and the printing process complete, the vinyl shapes were backed with black to block out the light behind.

 

street view of Harvey Nichols large Christmas window display with metallic disco ball inspired
large format Christmas window display graphics with gold, silver, metalic theme for Harvey Nichols

Award winning visual merchandising

Behind the scenes, the in-house Harvey Nichols visual merchandising workshop and supporting prop suppliers were doing their part to put the pieces of this jigsaw puzzle of a festive display together. The installation is a multi-layered logistical operation with all the component parts coming together to make a visual feast for the eyes, creating a sense of joy and wonder for the December festive holidays.

Award-winning Christmas windows in London

The store is well known for its festive displays, making them one of the go-to destinations whilst out Christmas shopping. In fact, last year Harvey Nichol’s Christmas windows won a gold star in two separate award ceremonies, The VM & Display Awards and the UK Graphic Awards.

 

Christmas campaign magic in London

We are very proud to be involved in the 2022 Christmas campaign after such a successful previous year. You hope that a lot of people enjoy the magic that a display like this can bring to the street, and the sense of occasion it evokes.

Window displays & printed graphics, London

Get in touch if you would like The Graphical Tree to work on your window graphics and retail campaigns too. You can call us at 020 7580 4405, or email us here ~ print@thegraphicaltree.com

Harvey Nichols iconic Christmas window displays all lit up & sparkling at night time
large format gold & silver window decal stars displayed in Harvey Nichols Christmas display
street view of the large Christmas display for Harvey Nichols
retail windows in Knightsbridge featuring the metallic window display for Harvey Nichols
sequin panels, metallic window graphics that shine into the streets of Knightsbridge at Christmas
large silver star window decals for iconic retailer Harvey Nichols at Christmas
iconic streets of Knightsbridge, Harvey Nichols Christmas windows metallic theme
The iconic Harvey Nichols store in Knightsbridge London, with the Christmas windows lit up at night