After our testing process, a double strike of colour with a 15% underpin in white ink was chosen as the final colour option. The actual prints were reverse printed direct-to-media to 6 and 10mm petG panels, a strong resilient material that is less likely to shatter, being a polyester substrate.
The latticework was cut from black 3mm PVC and applied to the face of the prints to create a lead pane glass effect.
All finished prints, complete with latticework, were sent to the Harvey Nichols visual merchandising and set build department for integration into the final scheme before installation.
Glistening lights and hand-painted baubles that wrap around the flagship store were added to the festively vibrant window displays alongside the illumination. Each window features different colours to evoke an emotion; the yellow creates a sense of energy and excitement; orange grabs attention for a happy and uplifting effect; and blue projects feelings of calmness and tranquillity.