Gap – event graphics

Despite being large format printers, not every event we do has to be big. We often get asked to produce graphics for press days or small company events. This set of bright and colourful graphics are for a Gap Europe company get together.

The event was held in a basement location in London's Soho. Gap took full advantage of the low lighting for ambience, and installed light boxes for the duration of the meeting.

We use a specially designed substrate called Duratrans when producing graphics for lightboxes. When backlit, the film becomes illuminated. The effect is bright, vibrant and eye catching.

With all our substrates, we use specially generated and specific profiles including print RIPs and ICC. These are designated for each material to achieve the best results possible. They take into consideration the material surface and how ink needs to be applied.

In colour management, an ICC profile is a colour output to standards set by the International Colour Consortium.

Here's some history: the Duratrans material was invented by the Eastman Kodak Co. in the 1970's. They thought this to be a slightly more catchy name for their large-format backlit colour transparency film. The name came by combining the two words 'durable' and 'transparency'.