Window displays featuring printed graphics, stickers & decals are hugely popular with retail stores. Discover the amazing possibilities with print. Captivate your customers and allow your shopfronts to be a window into your world. Beautiful window displays are a great way to create an instant impact on customers. Maximise your creativity and show off your products and promotions. Let us show you there is a myriad of ways to produce window displays with props and graphics.
The Graphical Tree is located in the retail heart of London, take a closer look at some of our work with prestigious retail clients in window displays and graphics. The Graphical Tree will guide you through the perfect fusion of design and production for your London retail display. Let us illuminate your brand story with expert advice tailored just for your business.
Depending on your creative ideas and designs there are a multitude of ways to produce graphics for window displays. These can include printed or cut decals. And either applied directly to the glass or backdrops or to fabricated items which are part of the display, just as walls or props. Here's an overview of some production methods –
This is possibly the simplest production method. Instead of printing and cutting to shape, we can produce your design as a full piece of self-adhesive vinyl, solid or clear, that is applied to the window. This allows us to either block out the entire window or, if the design only covers a portion of the glass, print using an optically clear film so you can see directly through it beyond the area of your creative. Printing a layer of white ink first gives us the ability to produce solid shapes onto a clear film. It's also possible to use a material called clear cling, which is easy to install, remove and reposition. This makes it a visual merchandising team's dream material for small manageable graphics and messaging, which they can choose to install themselves if they want. As with Print & Cut, instead of using white or clear self-adhesive vinyl, we can also print onto interesting alternative types of vinyl. These include golds, silvers, metallics, fluorescents and frosted vinyl.
In many ways, this is like using pre-coloured vinyl to produce a graphic. However, instead of producing a multi-coloured design in multiple individual colours, we instead print the design. This means we have one flat graphic in a single piece that can be cut to shape on the plotter following a cut path. This method means we don't need to potentially spend a long time installing many pieces of vinyl to produce multi-coloured graphics.
With print & cut, we can produce a fuller range of colours, with closer matches to Pantone and other colour references. (though it is a CMYK process) It also means we can print tones, graduations and complicated patterns. And whilst we cannot print the specials available in standard vinyl decals, such as metallic and fluorescents, in theory, if the design allows us to, we could place these in using cut vinyl, or even print directly to these colours as our base material.
Practically every retail store uses them for window messaging, be it for pricing, advertising a sale or for campaign descriptors. A decal is simply when letters and shapes are cut from pre-coloured adhesive vinyl. It's much like using sheets of coloured paper, except that it comes on a roll. Each colour is produced as an individual element and pieced together on-site. Vinyl decals give the brilliance of flat colour and allow us the option of golds, silvers, metallics, fluorescents and frosted.
Is a process where text, images, or artwork is printed onto the vinyl material. The vinyl printing technique is very popular mainly for banner printing, and retail branding in shop windows. The finished printed graphics are high-quality, durable, and best of all highly weather-resistant! Perfect for indoor retail or outdoor displays.
So that's the standard production method we use for window display graphics covered. If all the above is bamboozling, it need not be. There are potentially many ways to produce a creative and we're here to help choose the most appropriate for you. We will take many aspects into consideration when planning your project ahead. The design to be produced, location, how long it's going to be up for, if part of it needs to be changed over time (such as pricing), and of course, budget.
Let's start with a conversation about your project and see how we can help you today, contact The Graphical Tree team.
