The press day, be it in a sourced space, an event such as London Fashion Week, or even your own showroom, is a chance to showcase the brand as a whole. Yes, the focus is on an upcoming collection, but it's also the opportunity to share the brand's vibe, essence, and aesthetic. So supporting graphics and props can become an important part of the equation. They can help to shape the collection's story by encompassing the brand's identity as a whole.
Our full range of retail services allows The Graphical Tree to work with a fashion brand to style, source, build and produce their press spaces from idea through to installation.
Take our press work with JW Anderson, for example. The luxury brand enlists us to print and build shelving and set backdrops, in-situ props, flooring, and hanging graphics to enhance and compliment the showcase environments.
For others, perhaps some well-positioned logos; some block colour to accentuate and enhance the collection's tones; themed wall-paper; or with the absence of models, photographic prints like these below for Marfa Stance, can show the clothing off stylishly.
We're able to manage the whole job for you across our two London locations – our central London studio which hosts both production, and Account and Project Managers, and our west London space with its specialist production capabilities. They're only a short distance from each other and give us the platform to offer a full list of services suitable for fashion brands and retail stores.
As well as the production of printed graphics and decals, if you require bespoke build and fabrication, don't worry, we have this covered for you too. We're used to producing work for high-end, and high-street retail environments for established shops, concessions and pop-up environments. These can be window displays and in-store visual merchandising. And last but, definitely not least, we can offer you our expertise in sustainable display graphics too. You can find out more about this on our eco page.
As always, we recommend reaching out with a brief early in the press day process. We can add valuable insight into design and production options for you that could increase the wow factor, help with efficiency, or even save on the budget. The key is not just to think of The Graphical Tree as a production service, but as a trusted partner that wants the best for your brand and business overall.
Get in touch if we can help you with your upcoming press events –
Call us on 020 7580 4405 or email at print@thegraphicaltree.com
