Granado – the Brazilian beauty brand

The Graphical Tree have been working with the Brazilian beauty brand Granado for a while now. The cosmetic and perfumery brand trusts us with the POS and graphic production, build and installations across the UK.

Granado is a real Brazilian heritage brand. Founded in 1870, in Rio de Janeiro, it is Brazil’s most traditional and honoured perfumery and was the main supplier of Brazil’s Royal Family.

Our display services include roll-outs at their Harvey Nichols concessions in Knightsbridge, Manchester, Birmingham and Bristol, window display graphics at Liberty, as well as a stand-alone store in London.

Each concession and stand-alone store requires a number of bespoke produced items for their location and set up, including –

Full-colour printed window graphics
Bespoke printed wallpapers
Cut acrylic lettering
Mirror gold vinyl decals
LED TV walls using the Smartex material because of its lightweight and rigid properties.
LED table displays
Fabricated and graphic-wrapped product display case plinths
MDF plinths spray painted in brand colour with 3D mirror gold lettering
as well as point of sale such as rigid and durable double-sided handing graphics, pedestals and small tabletop plinths.

As you can hopefully tell, we are well-versed in the world of retail display graphics with a wealth of experience in production methods and installation. As with many of our customers, Granado engages with our consultancy services to make the most of our knowledge to further enhance their in-situ branding.

Through dialogue, our project managers can advise on the best materials and media to use for print and fabrication, as well as the most suitable production method for each particular part of the brief. There’s a lot to consider, such as customer footfall, space availability, POS durability, graphic visibility, brand identity, product placement, and of course, budget.